Brands don’t fail because they change; they fail because they change the wrong thing. Across our conversation, we returned to one idea over and over: change should reinforce your identity, not replace it. That simple sentence separates resilient brands from reactionary ones. The recent Cracker Barrel rebrand scare offered a living case study. Loyal guests didn’t merely like the old logo; they iden...

The Cracker Barrel rebrand fiasco provides powerful lessons for business owners about the critical importance of knowing your audience. In our latest podcast episode, we dissect what went wrong and how businesses can avoid similar pitfalls when updating their brand identity.Established in 1969 in Lebanon, Tennessee, Cracker Barrel built its reputation on being a consistent, welcoming roadside dest...

The Power of Quarterly Rhythms: Transforming Your Leadership JourneyIn our fast-paced world, leaders often find themselves caught in a perpetual cycle of productivity without pause. The concept of a quarterly rhythm—intentionally stepping back every three months to reflect, reset, and recommit—has emerged as a powerful antidote to burnout and a catalyst for sustainable leadership growth. This prac...

Finding Your Quarterly Rhythm: The Secret to Sustainable Business SuccessIn today's fast-paced business environment, many leaders find themselves constantly putting out fires rather than proactively steering their companies toward success. This reactive approach often leads to burnout, unclear priorities, and a general sense that you're drifting rather than directing your business. The solution? E...

When is change too much? This is a crucial question for leaders at every level. Change is necessary for survival and growth, but constant change without clarity can lead to confusion, fatigue, and disengagement among team members. In our latest podcast episode, we explored this delicate balance between necessary evolution and harmful disruption.The cautionary tale of Blockbuster Video serves as a ...