"In it to win it" gets tossed around like a hype line, but for us it's a mirror. This season we're sharing the quotes our dad lived by, starting with the one that shaped how we think about leadership, work ethic, and legacy.You'll hear where the phrase actually came from, why it ended up on coffee mugs and even a vehicle tag, and how a simple motto became a lifelong standard, one that earned our d...

In this listener highlight episode, Benji and Adam get honest about the real story behind the Higher Up Podcast: the early hour-long recordings, the titles that made no sense, an 18-month hiatus, and the one Instagram DM from a listener that brought it all back.From there they walk through the ideas that shaped the show's identity and their business: weekly tactical meetings, monthly strategic mee...

AI is already in your business. The question is whether you're leading it or letting it lead you.In this episode we talk honestly about why AI feels threatening, especially for creatives and leaders who care about trust and relationships. Then we reframe it: AI is a tool, not a strategy, and definitely not your conscience.We cover the 80/20 rule for using AI well, prompt engineering, and why the b...

Conflict rarely destroys a team all at once. It chips away through small misunderstandings, tension in meetings, and messages that land wrong. In this episode we talk about why conflict feels constant in certain seasons and what leaders can actually do about it.We cover the hidden costs of unresolved conflict: disengagement, gossip, broken trust, and turnover that could have been prevented. We als...

A business can be thriving on paper and still get knocked sideways by a storm you didn't plan for.We're fresh off real momentum, including expanding back to Tuscaloosa, and it raises a question worth sitting with: what holds you steady when the market shifts, insurance rules change, or your team starts feeling the pressure?We use the Titanic as a framework for talking about blind spots, overconfid...