Gratitude often gets boxed into holidays and hashtags, but when leaders treat it as a daily operating principle, performance changes in measurable ways. The conversation starts with a candid look at year-end chaos, church events, travel, and football rivalries, then pivots to a core insight: what gets appreciated gets repeated. Teams will work for a paycheck, yet they go the extra mile for leaders...

Forecasting gets a bad rap as a spreadsheet chore, but the real work is leadership. We framed the entire conversation around preparation over prediction: the point isn’t to be right, it’s to be ready. That shift unlocks better decisions, calmer teams, and smarter investments when markets wobble. We start with gratitude for 10,000 downloads, then pivot into why leaders need a compass like GPS—Goals...

Too many teams treat a signed contract or a paid invoice like the end of the story, when in reality it’s the point where the real story begins. The moment the ink dries is when trust has its best chance to compound, because a customer’s attention shifts from promises to proof. This is where leadership, not just salesmanship, matters. We’ve all seen the extremes: the vendor who blitzes your inbox w...

Brands don’t fail because they change; they fail because they change the wrong thing. Across our conversation, we returned to one idea over and over: change should reinforce your identity, not replace it. That simple sentence separates resilient brands from reactionary ones. The recent Cracker Barrel rebrand scare offered a living case study. Loyal guests didn’t merely like the old logo; they iden...

The Cracker Barrel rebrand fiasco provides powerful lessons for business owners about the critical importance of knowing your audience. In our latest podcast episode, we dissect what went wrong and how businesses can avoid similar pitfalls when updating their brand identity.Established in 1969 in Lebanon, Tennessee, Cracker Barrel built its reputation on being a consistent, welcoming roadside dest...