What can a $1.50 pimento cheese sandwich teach us about world-class customer service? A lot if you're at the Masters Tournament. In this episode, we unpack what Augusta National gets right about the customer experience, from spotless restrooms to screen-free serenity, and how those small details add up to something unforgettable. Benji shares his firsthand experience attending the Masters, and we explore how intentional, friction-free service turns everyday moments into stories worth sharing. If you're a business leader, team builder, or care about creating meaningful moments for others, this one’s for you. Season Three of Higher Up starts here with a masterclass in service excellence from one of the most exclusive events in the world.
Put it to work this week
- 1Identify and remove one source of friction in your customer journey.
- 2Improve one small detail to surprise your customers this week.
- 3Create a memorable moment that your team can talk about.